T R A N S C R I P T

1 2 3 4 5 6 7 8 9 10 11 12

< back | next >

THE BUREAU OF INVERSE TECHNOLOGY The Bureau of Inverse Technology is an international bureaucracy, an information agency servicing the information age. It produces product, information, packaging, marketing and techno-commentary. The Bureau sees technologies, small consumer electronic devices, as makers of culture, and is cynical about technology having the virtue of transcendent poetics. The cultural force of products frame how we work, and how we incorporate non-human agency in the mundane daily interactions that form human habit, which then gets called human nature.

The Bureau produces a brand legacy and brand story with ambitions not unlike Nike or Disney. Brand loyalty for the sophisticated consumer is produced through heterogeneous networks of material and ephemeral culture in which products are embedded. Technoart engages this, unwittingly or not. In the received wisdom, corporations make advertisements so that they can sell lots of products. In the Bureau of Inverse Technology one might just as easily state, corporations sell lots of products so that they can make advertisements. Page:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |