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Duchamp's idea of the art coefficient says that every work of art can be
evaluated, in part, as ratio between that which is intended by the artist
and not expressed in the work, and that which is unintentionally expressed
by the work. In other words, rec ognizing that each work finally escapes,
to some extent, from it makers intentions, and these are the two main
factors which come between the original intention of the artist and the
understanding of the work by the audience.
But in making interactive artworks, we have to add a corollary to
Duchamp's equation, and also say that we have to look at the ratio of what
unexpected things the audience does when they become participants, and
which expected things they do not do at all . This, added to the
uncertainty of miscommunicated expression, makes these works very
difficult to approach critically, and perhaps accounts, to some extent,
for the nearly total absence of analytical critical writing about specific
interactive artworks. Our critical context, at the moment, remains largely
fixed on formal tendencies and technological developments, and I would say
that one of the obstacles preventing this work from being more widely
understood is the difficulty of critically approaching these works which
are not intended to offer up their meanings clearly and simply.
And I think that there is a reverse side, from the point of view of the
audience, which is how the work behaves in relation to their expectations,
and I think I have to say that our audiences are largely still in a period
of time analogous to that in whic h audiences expected pictures to be
clearly representational, poems to be nice stories couched in a rhyme. I
expect an audience to bring to this work the same ability to handle
abstraction, paradox, and complexity as they have evolved for other forms
of art, and I think it is not interesting to make variants of these
familiar forms in order to take a supposedly higher moral ground by making
works that are "easy to understand".
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