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"Cold War" is a percent for the arts project for a sports arena now under
construction in south Florida, the new home for the NHL Panthers hockey
team. Despite the fact that sporting events are media events broadcast
live, the on-site spectacles still draw mass attendance. We're interested
in the terms of the unwritten contract with this audience who have chosen
to leave the comfort of home to participate in a mass spectacle.
Assuming that the crowd attending a hockey game is one for which art is not
a top priority, our strategy was to appropriate the focal point on which
all eyes will converge: the ice, where a captive audience of 20,000
spectators is guaranteed. We intend to use the entire 85 foot wide by 200
foot long ice rink as a video projection screen and thwart the expectations
of this audience perched to witness a sporting event.
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