by nick s. on June 20, 1997 at 18:35:38:
In Reply to: art, money, and the corporate world posted by benjamin weil on May 09, 1997 at 18:55:22:
reading this post, i thought of all of the design firms i know that have art platforms of some kind.
off the top of my head, io360, razorfish, avalanche, presse media. i think that sometimes it is about giving a certain inflection to a commercial enterprise, or showing off in-house or industry abilites, but sometimes i think
it is also just about patronising the arts.
this seems to work fine online. offline, i am not so sure. i think about the
hugo boss prize, and can't help but wish that they named it something else. it's an effort to not think
about cologne or cheezy supermodels, and think about the work of Matthew Barney or Laurie Anderson....